Jeff Guin grew up surrounded by a family of outdoor enthusiasts in one of the most historic and culturally diverse small towns in the South. Nurtured by this environment, his skill for storytelling through writing grew into an avocation to inspire connections to the heritage values.
Professionals and enthusiasts working to protect our heritage find themselves frustrated by a lack of skills or resources to make a lasting change in public perception. In these circumstances, our legacy is easily neglected and potentially lost.
Through his expertise in writing, branding, design social media and strategic communications, Jeff Guin seeks out methods to help conservation and preservation professionals protect America’s historic legacy.
Jeff’s passion for preservation emerged as he grew up among the historic homes and sites of Natchitoches, La., the oldest town in the Louisiana Purchase. After receiving his bachelors in Journalism and English from Northwestern State University in Natchitoches, he served as a communications manager for a Fortune 500 company. His experience there included facilitating strategies to promote and protect special sites of cultural and environmental value.
These sites and the people who seek to protect them served as inspiration as he returned to his hometown and NSU to pursue a Master’s degree in Folklife and Southern Culture. His research in that area examines the intersection of societal self identification and cultural context. While in graduate school, Jeff began working with a research arm of the National Park Service specializing in preservation technologies.
Jeff’s experience spans print, film and broadcast media initiatives that have collectively been recognized with eight American Advertising “Addy” Awards. In addition to his corporate printed matter, he has contributed articles to publications such as CRM Journal, Louisiana Folklife and the Dictionary of Literary Biography series.
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